{
  "name": "广告、品牌与企业AI行业术语词典",
  "description": "覆盖品牌策略、内容生产、设计交付、视频动画、数字产品、媒介GEO、企业AI和采购管理的64个核心术语。",
  "version": "1.0",
  "updatedAt": "2026-07-28",
  "source": "https://www.mineaibd.com/glossary/",
  "provenance": "由麦一联盟结合官网服务体系、公开方法与行业通用表达整理。",
  "license": "可在注明“麦一联盟”、数据集名称、版本与下载网址的前提下引用；不得据此伪造背书或未发布的行业结论。",
  "recordCount": 64,
  "records": [
    {
      "id": 1,
      "category_id": "strategy",
      "category": "品牌策略",
      "term": "品牌定位",
      "definition": "品牌希望在特定受众心中占据的清晰位置，通常由目标客户、竞争参照、核心价值和可信理由共同构成。",
      "source_url": "https://www.mineaibd.com/glossary/#term-1"
    },
    {
      "id": 2,
      "category_id": "strategy",
      "category": "品牌策略",
      "term": "品牌架构",
      "definition": "企业管理多个品牌、产品线和子品牌关系的方法，决定命名、背书、资源投入和用户理解路径。",
      "source_url": "https://www.mineaibd.com/glossary/#term-2"
    },
    {
      "id": 3,
      "category_id": "strategy",
      "category": "品牌策略",
      "term": "品牌资产",
      "definition": "能够持续帮助品牌被识别、被理解和被选择的名称、符号、内容、关系、口碑与数据资产。",
      "source_url": "https://www.mineaibd.com/glossary/#term-3"
    },
    {
      "id": 4,
      "category_id": "strategy",
      "category": "品牌策略",
      "term": "品牌一致性",
      "definition": "品牌在不同渠道、时间和团队中保持核心事实、视觉识别、语气与承诺相互一致。",
      "source_url": "https://www.mineaibd.com/glossary/#term-4"
    },
    {
      "id": 5,
      "category_id": "strategy",
      "category": "品牌策略",
      "term": "品牌识别",
      "definition": "由名称、LOGO、色彩、字体、图形、影像和声音等元素组成的可感知识别系统。",
      "source_url": "https://www.mineaibd.com/glossary/#term-5"
    },
    {
      "id": 6,
      "category_id": "strategy",
      "category": "品牌策略",
      "term": "品牌叙事",
      "definition": "把企业事实、人物、产品、客户与价值观组织成可理解、可复述并能长期延展的故事结构。",
      "source_url": "https://www.mineaibd.com/glossary/#term-6"
    },
    {
      "id": 7,
      "category_id": "strategy",
      "category": "品牌策略",
      "term": "价值主张",
      "definition": "品牌面向特定客户说明解决什么问题、创造什么价值以及为什么值得相信的核心表达。",
      "source_url": "https://www.mineaibd.com/glossary/#term-7"
    },
    {
      "id": 8,
      "category_id": "strategy",
      "category": "品牌策略",
      "term": "目标受众",
      "definition": "品牌最需要影响的具体人群，应区分使用者、购买者、决策者、影响者和渠道伙伴。",
      "source_url": "https://www.mineaibd.com/glossary/#term-8"
    },
    {
      "id": 9,
      "category_id": "content",
      "category": "内容生产",
      "term": "品牌内容",
      "definition": "用于建立品牌认知、解释产品、形成信任并支持转化的文字、图片、视频、音频与互动信息。",
      "source_url": "https://www.mineaibd.com/glossary/#term-9"
    },
    {
      "id": 10,
      "category_id": "content",
      "category": "内容生产",
      "term": "品宣内容",
      "definition": "企业用于品牌宣传、产品介绍、活动传播、媒体沟通和销售支持的一组内容成果。",
      "source_url": "https://www.mineaibd.com/glossary/#term-10"
    },
    {
      "id": 11,
      "category_id": "content",
      "category": "内容生产",
      "term": "内容支柱",
      "definition": "品牌愿意长期建设的三到五个核心主题，来自客户问题、企业能力和行业变化的交集。",
      "source_url": "https://www.mineaibd.com/glossary/#term-11"
    },
    {
      "id": 12,
      "category_id": "content",
      "category": "内容生产",
      "term": "内容矩阵",
      "definition": "围绕统一主题，把官网、公众号、视频号、媒体、社交平台和销售资料按角色分工组织起来。",
      "source_url": "https://www.mineaibd.com/glossary/#term-12"
    },
    {
      "id": 13,
      "category_id": "content",
      "category": "内容生产",
      "term": "内容Brief",
      "definition": "一次内容任务的目标、受众、事实、核心信息、渠道、格式、时间、限制和验收要求。",
      "source_url": "https://www.mineaibd.com/glossary/#term-13"
    },
    {
      "id": 14,
      "category_id": "content",
      "category": "内容生产",
      "term": "品牌事实库",
      "definition": "集中保存公司、产品、案例、资质、团队、数据和来源的结构化资料，是内容与AI问答的事实底座。",
      "source_url": "https://www.mineaibd.com/glossary/#term-14"
    },
    {
      "id": 15,
      "category_id": "content",
      "category": "内容生产",
      "term": "编辑日历",
      "definition": "按周、月或季度规划主题、渠道、负责人、审核、发布日期和复盘状态的生产安排。",
      "source_url": "https://www.mineaibd.com/glossary/#term-15"
    },
    {
      "id": 16,
      "category_id": "content",
      "category": "内容生产",
      "term": "内容复用",
      "definition": "把一个经过核验的母题重新组织为文章、视频脚本、海报、问答和销售话术，而不是机械复制。",
      "source_url": "https://www.mineaibd.com/glossary/#term-16"
    },
    {
      "id": 17,
      "category_id": "design",
      "category": "设计交付",
      "term": "LOGO设计",
      "definition": "为品牌建立核心图形或文字标识的过程，交付应包含标准稿、组合、色值、最小尺寸和文件格式。",
      "source_url": "https://www.mineaibd.com/glossary/#term-17"
    },
    {
      "id": 18,
      "category_id": "design",
      "category": "设计交付",
      "term": "VIS",
      "definition": "Visual Identity System的缩写，指从品牌标志延展到字体、色彩、图形、版式与应用规范的视觉识别系统。",
      "source_url": "https://www.mineaibd.com/glossary/#term-18"
    },
    {
      "id": 19,
      "category_id": "design",
      "category": "设计交付",
      "term": "品牌KV",
      "definition": "Key Visual的缩写，是一段时期内承载品牌核心主题并可向多种媒介延展的主视觉。",
      "source_url": "https://www.mineaibd.com/glossary/#term-19"
    },
    {
      "id": 20,
      "category_id": "design",
      "category": "设计交付",
      "term": "活动KV",
      "definition": "围绕一次活动主题、场景与传播任务设计的主视觉，通常需要适配线上、线下和动态物料。",
      "source_url": "https://www.mineaibd.com/glossary/#term-20"
    },
    {
      "id": 21,
      "category_id": "design",
      "category": "设计交付",
      "term": "延展物料",
      "definition": "在主视觉或识别系统确认后，按不同尺寸、媒介和信息层级制作的系列应用文件。",
      "source_url": "https://www.mineaibd.com/glossary/#term-21"
    },
    {
      "id": 22,
      "category_id": "design",
      "category": "设计交付",
      "term": "包装刀版",
      "definition": "包装展开后的结构线文件，标明裁切、折叠、粘口和出血，是包装视觉进入生产的基础。",
      "source_url": "https://www.mineaibd.com/glossary/#term-22"
    },
    {
      "id": 23,
      "category_id": "design",
      "category": "设计交付",
      "term": "设计源文件",
      "definition": "可继续编辑的原始工作文件及其链接图片、字体说明和必要素材，不等同于导出的JPG或PDF。",
      "source_url": "https://www.mineaibd.com/glossary/#term-23"
    },
    {
      "id": 24,
      "category_id": "design",
      "category": "设计交付",
      "term": "设计系统",
      "definition": "把界面或品牌中的颜色、字体、间距、组件和使用规则标准化，支持跨页面与跨团队复用。",
      "source_url": "https://www.mineaibd.com/glossary/#term-24"
    },
    {
      "id": 25,
      "category_id": "video",
      "category": "视频动画",
      "term": "企业宣传片",
      "definition": "围绕企业事实、业务、人物和价值建立完整叙事的视频，重点是可信表达而非镜头堆砌。",
      "source_url": "https://www.mineaibd.com/glossary/#term-25"
    },
    {
      "id": 26,
      "category_id": "video",
      "category": "视频动画",
      "term": "短视频",
      "definition": "适配移动内容平台的短时长视频，应围绕一个清晰问题、情绪或行动组织信息。",
      "source_url": "https://www.mineaibd.com/glossary/#term-26"
    },
    {
      "id": 27,
      "category_id": "video",
      "category": "视频动画",
      "term": "MG动画",
      "definition": "Motion Graphics的缩写，用动态图形、文字、图标和节奏解释概念、数据或流程。",
      "source_url": "https://www.mineaibd.com/glossary/#term-27"
    },
    {
      "id": 28,
      "category_id": "video",
      "category": "视频动画",
      "term": "三维动画",
      "definition": "使用三维模型、材质、灯光、绑定和动画呈现产品、空间、角色或机械运动。",
      "source_url": "https://www.mineaibd.com/glossary/#term-28"
    },
    {
      "id": 29,
      "category_id": "video",
      "category": "视频动画",
      "term": "视频包装",
      "definition": "对片头、片尾、字幕、转场、栏目结构和图形信息进行统一视觉与动态设计。",
      "source_url": "https://www.mineaibd.com/glossary/#term-29"
    },
    {
      "id": 30,
      "category_id": "video",
      "category": "视频动画",
      "term": "分镜脚本",
      "definition": "把脚本拆为镜头顺序、景别、画面、动作、声音、字幕和时长，是制作成本与节奏的控制文件。",
      "source_url": "https://www.mineaibd.com/glossary/#term-30"
    },
    {
      "id": 31,
      "category_id": "video",
      "category": "视频动画",
      "term": "风格帧",
      "definition": "在完整制作前确认构图、角色、材质、色彩、字体和后期质感的代表性静态画面。",
      "source_url": "https://www.mineaibd.com/glossary/#term-31"
    },
    {
      "id": 32,
      "category_id": "video",
      "category": "视频动画",
      "term": "视频母版",
      "definition": "完成调色、声音和字幕核验后的高质量主文件，用于继续转码和输出不同平台版本。",
      "source_url": "https://www.mineaibd.com/glossary/#term-32"
    },
    {
      "id": 33,
      "category_id": "digital",
      "category": "数字产品",
      "term": "信息架构",
      "definition": "对网站或产品的内容、层级、导航和关系进行组织，使用户能找到信息并完成任务。",
      "source_url": "https://www.mineaibd.com/glossary/#term-33"
    },
    {
      "id": 34,
      "category_id": "digital",
      "category": "数字产品",
      "term": "用户流程",
      "definition": "用户从进入到完成某项任务所经历的页面、状态、判断和反馈路径。",
      "source_url": "https://www.mineaibd.com/glossary/#term-34"
    },
    {
      "id": 35,
      "category_id": "digital",
      "category": "数字产品",
      "term": "线框图",
      "definition": "用于确认页面结构、内容层级和交互关系的低保真草图，不承担最终视觉效果。",
      "source_url": "https://www.mineaibd.com/glossary/#term-35"
    },
    {
      "id": 36,
      "category_id": "digital",
      "category": "数字产品",
      "term": "UI设计",
      "definition": "用户界面设计，负责页面视觉、组件状态、信息层级和交互反馈的具体表达。",
      "source_url": "https://www.mineaibd.com/glossary/#term-36"
    },
    {
      "id": 37,
      "category_id": "digital",
      "category": "数字产品",
      "term": "组件库",
      "definition": "可复用的按钮、表单、导航、表格和业务组件集合，包含尺寸、状态与使用规则。",
      "source_url": "https://www.mineaibd.com/glossary/#term-37"
    },
    {
      "id": 38,
      "category_id": "digital",
      "category": "数字产品",
      "term": "响应式设计",
      "definition": "让同一网站根据屏幕和设备条件调整布局、尺寸和交互，而不是简单缩小桌面页面。",
      "source_url": "https://www.mineaibd.com/glossary/#term-38"
    },
    {
      "id": 39,
      "category_id": "digital",
      "category": "数字产品",
      "term": "Canonical",
      "definition": "网页通过canonical链接声明规范网址，帮助搜索引擎理解重复或相似页面应以哪个URL为主。",
      "source_url": "https://www.mineaibd.com/glossary/#term-39"
    },
    {
      "id": 40,
      "category_id": "digital",
      "category": "数字产品",
      "term": "Sitemap",
      "definition": "站点地图，集中列出希望搜索引擎发现和抓取的规范网址，并可附更新时间。",
      "source_url": "https://www.mineaibd.com/glossary/#term-40"
    },
    {
      "id": 41,
      "category_id": "media",
      "category": "媒介与GEO",
      "term": "自媒体矩阵",
      "definition": "品牌自主运营的官网、公众号、视频号和社交账号组合，用于持续发布与沉淀内容。",
      "source_url": "https://www.mineaibd.com/glossary/#term-41"
    },
    {
      "id": 42,
      "category_id": "media",
      "category": "媒介与GEO",
      "term": "媒介投放",
      "definition": "通过付费媒体购买曝光、点击、互动或转化机会，需要同时评估人群、环境、素材和归因。",
      "source_url": "https://www.mineaibd.com/glossary/#term-42"
    },
    {
      "id": 43,
      "category_id": "media",
      "category": "媒介与GEO",
      "term": "媒体报道",
      "definition": "由媒体或第三方平台发布的品牌相关内容，是否构成独立证据取决于来源、编辑关系和事实质量。",
      "source_url": "https://www.mineaibd.com/glossary/#term-43"
    },
    {
      "id": 44,
      "category_id": "media",
      "category": "媒介与GEO",
      "term": "赢得媒体",
      "definition": "Earned Media，品牌因新闻价值、专业观点、产品或口碑获得的非自有、非直接购买的传播。",
      "source_url": "https://www.mineaibd.com/glossary/#term-44"
    },
    {
      "id": 45,
      "category_id": "media",
      "category": "媒介与GEO",
      "term": "SEO",
      "definition": "搜索引擎优化，通过可访问网站、相关内容、技术基础和可信信号提高网页被发现与理解的机会。",
      "source_url": "https://www.mineaibd.com/glossary/#term-45"
    },
    {
      "id": 46,
      "category_id": "media",
      "category": "媒介与GEO",
      "term": "AEO",
      "definition": "Answer Engine Optimization，围绕用户问题提供清楚、直接、结构化并可核验的答案。",
      "source_url": "https://www.mineaibd.com/glossary/#term-46"
    },
    {
      "id": 47,
      "category_id": "media",
      "category": "媒介与GEO",
      "term": "GEO",
      "definition": "Generative Engine Optimization，通过品牌事实、原创内容、实体关系和可信来源提升生成式引擎理解与引用机会。",
      "source_url": "https://www.mineaibd.com/glossary/#term-47"
    },
    {
      "id": 48,
      "category_id": "media",
      "category": "媒介与GEO",
      "term": "品牌声量",
      "definition": "品牌在自有、付费、赢得和搜索/AI渠道中的可见程度，应结合数量、质量、准确性和业务结果判断。",
      "source_url": "https://www.mineaibd.com/glossary/#term-48"
    },
    {
      "id": 49,
      "category_id": "ai",
      "category": "企业AI",
      "term": "AI知识库",
      "definition": "经过治理、标注来源、设置权限并可持续更新的企业知识集合，用于检索、问答和工作流。",
      "source_url": "https://www.mineaibd.com/glossary/#term-49"
    },
    {
      "id": 50,
      "category_id": "ai",
      "category": "企业AI",
      "term": "RAG",
      "definition": "Retrieval-Augmented Generation的缩写，先检索相关资料再生成答案，以降低脱离企业知识的错误。",
      "source_url": "https://www.mineaibd.com/glossary/#term-50"
    },
    {
      "id": 51,
      "category_id": "ai",
      "category": "企业AI",
      "term": "AI Agent",
      "definition": "能够基于目标调用知识、工具和流程完成多步任务的AI应用，仍需权限、审核和失败处理机制。",
      "source_url": "https://www.mineaibd.com/glossary/#term-51"
    },
    {
      "id": 52,
      "category_id": "ai",
      "category": "企业AI",
      "term": "提示词",
      "definition": "向模型说明角色、目标、输入、约束和输出格式的指令，不应被当作替代数据治理与流程设计的万能方案。",
      "source_url": "https://www.mineaibd.com/glossary/#term-52"
    },
    {
      "id": 53,
      "category_id": "ai",
      "category": "企业AI",
      "term": "人工审核点",
      "definition": "在高风险、不可逆或需要专业判断的步骤中，由明确责任人确认AI输入、过程或输出。",
      "source_url": "https://www.mineaibd.com/glossary/#term-53"
    },
    {
      "id": 54,
      "category_id": "ai",
      "category": "企业AI",
      "term": "模型幻觉",
      "definition": "模型生成看似合理但缺乏事实依据、来源错误或与输入冲突的内容。",
      "source_url": "https://www.mineaibd.com/glossary/#term-54"
    },
    {
      "id": 55,
      "category_id": "ai",
      "category": "企业AI",
      "term": "企业AI化",
      "definition": "把企业知识、流程、权限、模型和治理连接起来，持续改善真实工作的效率与质量。",
      "source_url": "https://www.mineaibd.com/glossary/#term-55"
    },
    {
      "id": 56,
      "category_id": "ai",
      "category": "企业AI",
      "term": "AI品牌可见度",
      "definition": "品牌在生成式AI回答中的提及、事实准确、来源引用和有效行动入口表现。",
      "source_url": "https://www.mineaibd.com/glossary/#term-56"
    },
    {
      "id": 57,
      "category_id": "procurement",
      "category": "采购管理",
      "term": "单项目制",
      "definition": "围绕一组明确成果、周期和预算合作，适合边界清楚的重要节点或专项任务。",
      "source_url": "https://www.mineaibd.com/glossary/#term-57"
    },
    {
      "id": 58,
      "category_id": "procurement",
      "category": "采购管理",
      "term": "月度产能",
      "definition": "按月配置相对稳定的内容或设计产能，适合持续需求，但必须明确类型、数量、优先级和结转规则。",
      "source_url": "https://www.mineaibd.com/glossary/#term-58"
    },
    {
      "id": 59,
      "category_id": "procurement",
      "category": "采购管理",
      "term": "年度框架",
      "definition": "以年度目标、服务范围、价格机制和协作规则建立长期合作，再按项目或月度下达任务。",
      "source_url": "https://www.mineaibd.com/glossary/#term-59"
    },
    {
      "id": 60,
      "category_id": "procurement",
      "category": "采购管理",
      "term": "项目里程碑",
      "definition": "把项目分为可确认的阶段节点，例如策略、方向稿、样片、批量制作和最终归档。",
      "source_url": "https://www.mineaibd.com/glossary/#term-60"
    },
    {
      "id": 61,
      "category_id": "procurement",
      "category": "采购管理",
      "term": "修改轮次",
      "definition": "在已确认方向和范围内集中反馈与调整的次数，不应被用来掩盖前期需求不清或范围变化。",
      "source_url": "https://www.mineaibd.com/glossary/#term-61"
    },
    {
      "id": 62,
      "category_id": "procurement",
      "category": "采购管理",
      "term": "验收标准",
      "definition": "双方在启动前约定的事实、视觉、技术、格式、数量、版权、时间和可用性检查条件。",
      "source_url": "https://www.mineaibd.com/glossary/#term-62"
    },
    {
      "id": 63,
      "category_id": "procurement",
      "category": "采购管理",
      "term": "版权授权",
      "definition": "明确作品、字体、图片、音乐、模型、代码和AI素材的权利来源、使用范围、期限与转授权边界。",
      "source_url": "https://www.mineaibd.com/glossary/#term-63"
    },
    {
      "id": 64,
      "category_id": "procurement",
      "category": "采购管理",
      "term": "保密机制",
      "definition": "对客户、项目、数据、账号和未发布内容设置访问、传输、存储、披露与销毁规则。",
      "source_url": "https://www.mineaibd.com/glossary/#term-64"
    }
  ]
}