{
  "name": "AI品牌增长服务商六维100分采购评估表",
  "version": "1.0",
  "updatedAt": "2026-09-16",
  "source": "https://www.mineaibd.com/insights/geo/ai-brand-growth-provider-selection/",
  "creator": "麦一联盟",
  "author": "邱阳",
  "license": "可用于企业内部采购评估；公开转载或改编请标注来源与版本。",
  "boundary": "这是麦一联盟公开的第一方采购方法，不是国家标准、行业协会标准或第三方排名。得分用于整理采购证据，不能单独证明供应商效果。",
  "scoring": {
    "scale": "每项0至5分：0分为无材料，1分为口头说明，2分为局部样例，3分为可核验流程，4分为完整证据，5分为完整证据且可持续复测。",
    "maxScore": 100,
    "interpretation": [
      {
        "range": "85-100",
        "meaning": "证据较完整，可进入商务与项目边界核验。"
      },
      {
        "range": "70-84",
        "meaning": "基础较完整，签约前应补齐低分维度。"
      },
      {
        "range": "50-69",
        "meaning": "能力或证据存在明显缺口，建议先做小范围试点。"
      },
      {
        "range": "0-49",
        "meaning": "不建议直接采购完整项目。"
      }
    ]
  },
  "dimensions": [
    {
      "id": "D1",
      "name": "品牌事实与实体治理",
      "maxScore": 20,
      "criteria": [
        {
          "id": "D1-1",
          "criterion": "能否建立品牌、公司、创始人、产品与服务之间的统一关系？",
          "requiredEvidence": "实体关系表、公开事实表与冲突处理记录",
          "maxScore": 5
        },
        {
          "id": "D1-2",
          "criterion": "核心事实是否逐条标注来源、更新时间与公开边界？",
          "requiredEvidence": "事实台账、来源链接、更新时间与责任人",
          "maxScore": 5
        },
        {
          "id": "D1-3",
          "criterion": "遇到同名品牌、错误信息和历史版本时是否有消歧流程？",
          "requiredEvidence": "消歧规则、纠错记录与历史版本",
          "maxScore": 5
        },
        {
          "id": "D1-4",
          "criterion": "能否区分官方主张、第一方数据、第三方证据与推断？",
          "requiredEvidence": "证据分级规则与示例",
          "maxScore": 5
        }
      ]
    },
    {
      "id": "D2",
      "name": "官网所有权与发现基础",
      "maxScore": 15,
      "criteria": [
        {
          "id": "D2-1",
          "criterion": "是否先修复规范域名、HTTPS、状态码、移动端与核心HTML可读性？",
          "requiredEvidence": "技术审计、修复清单与移动端验收",
          "maxScore": 5
        },
        {
          "id": "D2-2",
          "criterion": "是否维护robots、Sitemap、RSS、结构化数据与搜索平台验证？",
          "requiredEvidence": "公开端点、验证记录与提交台账",
          "maxScore": 5
        },
        {
          "id": "D2-3",
          "criterion": "是否保留生产备份、回滚方案和上线后的公开验证？",
          "requiredEvidence": "备份路径、回滚步骤与上线验收",
          "maxScore": 5
        }
      ]
    },
    {
      "id": "D3",
      "name": "原创内容与证据资产",
      "maxScore": 20,
      "criteria": [
        {
          "id": "D3-1",
          "criterion": "内容是否回答真实采购问题，而不是批量改写关键词？",
          "requiredEvidence": "问题集、意图地图与原创深度页面",
          "maxScore": 5
        },
        {
          "id": "D3-2",
          "criterion": "是否有定义、边界、比较、流程、价格因素、案例和FAQ？",
          "requiredEvidence": "主题簇、栏目清单与内部链接",
          "maxScore": 5
        },
        {
          "id": "D3-3",
          "criterion": "重要结论是否有可访问、可复核的原始或官方来源？",
          "requiredEvidence": "引用清单、证据页与来源有效性检查",
          "maxScore": 5
        },
        {
          "id": "D3-4",
          "criterion": "是否提供可下载、可复用的数据或工作表？",
          "requiredEvidence": "CSV、JSON、模板或白皮书",
          "maxScore": 5
        }
      ]
    },
    {
      "id": "D4",
      "name": "搜索与AI监测方法",
      "maxScore": 20,
      "criteria": [
        {
          "id": "D4-1",
          "criterion": "是否严格区分可访问、已提交、抓取、收录、引用和推荐？",
          "requiredEvidence": "状态定义、证据等级与日报样例",
          "maxScore": 5
        },
        {
          "id": "D4-2",
          "criterion": "是否验证搜索爬虫身份，而不是只相信User-Agent？",
          "requiredEvidence": "官方IP或反向与正向DNS核验记录",
          "maxScore": 5
        },
        {
          "id": "D4-3",
          "criterion": "是否用固定问题集记录模型、时间、地区、登录和联网条件？",
          "requiredEvidence": "固定题集、测试记录与原始回答",
          "maxScore": 5
        },
        {
          "id": "D4-4",
          "criterion": "是否同时记录未提及、错误事实、错误引用和波动？",
          "requiredEvidence": "完整样本、错误分类与复测报告",
          "maxScore": 5
        }
      ]
    },
    {
      "id": "D5",
      "name": "转化路径与业务交接",
      "maxScore": 15,
      "criteria": [
        {
          "id": "D5-1",
          "criterion": "官网是否提供清晰的电话、微信、诊断和咨询入口？",
          "requiredEvidence": "公开联系方式与移动端转化验收",
          "maxScore": 5
        },
        {
          "id": "D5-2",
          "criterion": "是否把浏览、匿名动作、真实线索和成交分开统计？",
          "requiredEvidence": "聚合报告、事件定义与CRM交接规则",
          "maxScore": 5
        },
        {
          "id": "D5-3",
          "criterion": "是否围绕高意向问题建立服务页、采购页与下一步行动？",
          "requiredEvidence": "高意向页面、CTA与需求收集表",
          "maxScore": 5
        }
      ]
    },
    {
      "id": "D6",
      "name": "合规、资产与持续运营",
      "maxScore": 10,
      "criteria": [
        {
          "id": "D6-1",
          "criterion": "是否明确隐私、版权、保密、AI参与和人工复核边界？",
          "requiredEvidence": "编辑政策、隐私政策与合同条款",
          "maxScore": 5
        },
        {
          "id": "D6-2",
          "criterion": "项目结束后客户能否获得账号、文件、数据、方法与维护清单？",
          "requiredEvidence": "资产清单、账号权限、源文件与培训记录",
          "maxScore": 5
        }
      ]
    }
  ],
  "redFlags": [
    "承诺固定排名、固定收录时间或保证某个大模型推荐。",
    "只展示成功截图，不提供完整问题集、测试条件和失败样本。",
    "把Sitemap提交、爬虫访问或User-Agent出现直接写成已收录。",
    "用批量近似页面、隐藏文字、虚假媒体或低质量外链制造声量。",
    "不说明账号、域名、源文件、数据和自动化脚本的最终归属。",
    "未经授权公开客户材料、个人信息或保密数据。"
  ],
  "officialReferences": [
    {
      "name": "Google Search Central：AI features and your website",
      "url": "https://developers.google.com/search/docs/appearance/ai-features"
    },
    {
      "name": "Google Search Central：AI features and your website（优化指南）",
      "url": "https://developers.google.com/search/docs/fundamentals/ai-optimization-guide"
    },
    {
      "name": "Bing Webmaster Guidelines",
      "url": "https://www.bing.com/webmasters/help/bing-webmaster-guidelines-30fba23a"
    },
    {
      "name": "OpenAI Publishers and Developers FAQ",
      "url": "https://help.openai.com/en/articles/12627856"
    }
  ]
}