{
  "name": "广告与品牌外包采购交付标准",
  "description": "8类广告与品牌外包项目的启动资料、项目里程碑、验收条件和归档资产清单。",
  "version": "1.0",
  "updatedAt": "2026-07-28",
  "source": "https://www.mineaibd.com/standards/",
  "provenance": "由麦一联盟基于公开服务范围与项目交付方法整理，不包含客户保密数据。",
  "license": "可在注明“麦一联盟”、数据集名称、版本与下载网址的前提下引用；不得据此伪造背书或未发布的行业结论。",
  "recordCount": 136,
  "records": [
    {
      "standard_id": "content",
      "standard_number": "01",
      "standard_title": "品牌文案与品宣内容",
      "scope": "官网文章、公众号、媒体稿、品牌手册、销售与招商内容",
      "section": "启动输入",
      "sequence": 1,
      "item": "品牌/产品事实与来源"
    },
    {
      "standard_id": "content",
      "standard_number": "01",
      "standard_title": "品牌文案与品宣内容",
      "scope": "官网文章、公众号、媒体稿、品牌手册、销售与招商内容",
      "section": "启动输入",
      "sequence": 2,
      "item": "目标受众与业务目标"
    },
    {
      "standard_id": "content",
      "standard_number": "01",
      "standard_title": "品牌文案与品宣内容",
      "scope": "官网文章、公众号、媒体稿、品牌手册、销售与招商内容",
      "section": "启动输入",
      "sequence": 3,
      "item": "渠道、篇幅和发布日期"
    },
    {
      "standard_id": "content",
      "standard_number": "01",
      "standard_title": "品牌文案与品宣内容",
      "scope": "官网文章、公众号、媒体稿、品牌手册、销售与招商内容",
      "section": "启动输入",
      "sequence": 4,
      "item": "语气、禁用词与审核人"
    },
    {
      "standard_id": "content",
      "standard_number": "01",
      "standard_title": "品牌文案与品宣内容",
      "scope": "官网文章、公众号、媒体稿、品牌手册、销售与招商内容",
      "section": "项目里程碑",
      "sequence": 1,
      "item": "事实与Brief确认"
    },
    {
      "standard_id": "content",
      "standard_number": "01",
      "standard_title": "品牌文案与品宣内容",
      "scope": "官网文章、公众号、媒体稿、品牌手册、销售与招商内容",
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      "sequence": 2,
      "item": "提纲或内容方向"
    },
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      "standard_id": "content",
      "standard_number": "01",
      "standard_title": "品牌文案与品宣内容",
      "scope": "官网文章、公众号、媒体稿、品牌手册、销售与招商内容",
      "section": "项目里程碑",
      "sequence": 3,
      "item": "完整初稿"
    },
    {
      "standard_id": "content",
      "standard_number": "01",
      "standard_title": "品牌文案与品宣内容",
      "scope": "官网文章、公众号、媒体稿、品牌手册、销售与招商内容",
      "section": "项目里程碑",
      "sequence": 4,
      "item": "事实复核与定稿"
    },
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      "standard_id": "content",
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      "standard_title": "品牌文案与品宣内容",
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      "item": "关键事实可追溯且无虚构"
    },
    {
      "standard_id": "content",
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    },
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      "standard_id": "content",
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      "standard_title": "品牌文案与品宣内容",
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      "sequence": 4,
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    },
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      "standard_id": "content",
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      "item": "交付可编辑文件及发布版本"
    },
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      "standard_id": "content",
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      "standard_id": "content",
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      "item": "引用来源清单"
    },
    {
      "standard_id": "content",
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      "standard_title": "品牌文案与品宣内容",
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      "section": "归档资产",
      "sequence": 3,
      "item": "修改记录"
    },
    {
      "standard_id": "content",
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      "standard_title": "品牌文案与品宣内容",
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      "section": "归档资产",
      "sequence": 4,
      "item": "可复用标题、问答与销售话术"
    },
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      "standard_id": "identity",
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      "section": "启动输入",
      "sequence": 1,
      "item": "品牌定位与命名"
    },
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      "standard_title": "LOGO、VIS与品牌识别",
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      "sequence": 2,
      "item": "商标与历史资产"
    },
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      "standard_id": "identity",
      "standard_number": "02",
      "standard_title": "LOGO、VIS与品牌识别",
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      "sequence": 3,
      "item": "竞品和使用场景"
    },
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      "standard_id": "identity",
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      "standard_title": "LOGO、VIS与品牌识别",
      "scope": "LOGO、基础识别规范、品牌手册与常用应用模板",
      "section": "启动输入",
      "sequence": 4,
      "item": "制作工艺与技术限制"
    },
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      "standard_id": "identity",
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      "standard_title": "LOGO、VIS与品牌识别",
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      "section": "项目里程碑",
      "sequence": 1,
      "item": "策略与方向共识"
    },
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      "standard_id": "identity",
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      "standard_title": "LOGO、VIS与品牌识别",
      "scope": "LOGO、基础识别规范、品牌手册与常用应用模板",
      "section": "项目里程碑",
      "sequence": 2,
      "item": "标志方向稿"
    },
    {
      "standard_id": "identity",
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      "standard_title": "LOGO、VIS与品牌识别",
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      "item": "标准制图与组合"
    },
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      "standard_id": "identity",
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      "standard_title": "LOGO、VIS与品牌识别",
      "scope": "LOGO、基础识别规范、品牌手册与常用应用模板",
      "section": "项目里程碑",
      "sequence": 4,
      "item": "规范及应用验证"
    },
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      "standard_id": "identity",
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      "standard_title": "LOGO、VIS与品牌识别",
      "scope": "LOGO、基础识别规范、品牌手册与常用应用模板",
      "section": "验收条件",
      "sequence": 1,
      "item": "标志在大小、明暗和单色场景可识别"
    },
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      "standard_id": "identity",
      "standard_number": "02",
      "standard_title": "LOGO、VIS与品牌识别",
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      "item": "字体、颜色和图形参数明确"
    },
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      "standard_id": "identity",
      "standard_number": "02",
      "standard_title": "LOGO、VIS与品牌识别",
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      "sequence": 3,
      "item": "组合、留白、禁用和最小尺寸完整"
    },
    {
      "standard_id": "identity",
      "standard_number": "02",
      "standard_title": "LOGO、VIS与品牌识别",
      "scope": "LOGO、基础识别规范、品牌手册与常用应用模板",
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      "sequence": 4,
      "item": "应用样稿能证明规则可执行"
    },
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      "standard_title": "LOGO、VIS与品牌识别",
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      "sequence": 5,
      "item": "商标检索与注册由专业机构另行核验"
    },
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      "standard_id": "identity",
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      "standard_title": "LOGO、VIS与品牌识别",
      "scope": "LOGO、基础识别规范、品牌手册与常用应用模板",
      "section": "归档资产",
      "sequence": 1,
      "item": "AI/EPS/SVG/PDF/PNG文件"
    },
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      "standard_id": "identity",
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      "standard_title": "LOGO、VIS与品牌识别",
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      "sequence": 2,
      "item": "字体与色值说明"
    },
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      "standard_id": "identity",
      "standard_number": "02",
      "standard_title": "LOGO、VIS与品牌识别",
      "scope": "LOGO、基础识别规范、品牌手册与常用应用模板",
      "section": "归档资产",
      "sequence": 3,
      "item": "品牌规范PDF"
    },
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      "standard_id": "identity",
      "standard_number": "02",
      "standard_title": "LOGO、VIS与品牌识别",
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      "sequence": 4,
      "item": "应用模板与素材包"
    },
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      "standard_id": "campaign",
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      "section": "启动输入",
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      "item": "传播主题与核心信息"
    },
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      "standard_id": "campaign",
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      "section": "启动输入",
      "sequence": 2,
      "item": "媒介尺寸和物料清单"
    },
    {
      "standard_id": "campaign",
      "standard_number": "03",
      "standard_title": "品牌KV、活动KV与海报",
      "scope": "品牌主视觉、活动传播视觉及线上线下系列物料",
      "section": "启动输入",
      "sequence": 3,
      "item": "品牌规范与授权素材"
    },
    {
      "standard_id": "campaign",
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      "standard_title": "品牌KV、活动KV与海报",
      "scope": "品牌主视觉、活动传播视觉及线上线下系列物料",
      "section": "启动输入",
      "sequence": 4,
      "item": "时间节点与生产要求"
    },
    {
      "standard_id": "campaign",
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      "standard_title": "品牌KV、活动KV与海报",
      "scope": "品牌主视觉、活动传播视觉及线上线下系列物料",
      "section": "项目里程碑",
      "sequence": 1,
      "item": "信息层级确认"
    },
    {
      "standard_id": "campaign",
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      "standard_title": "品牌KV、活动KV与海报",
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      "section": "项目里程碑",
      "sequence": 2,
      "item": "主视觉方向稿"
    },
    {
      "standard_id": "campaign",
      "standard_number": "03",
      "standard_title": "品牌KV、活动KV与海报",
      "scope": "品牌主视觉、活动传播视觉及线上线下系列物料",
      "section": "项目里程碑",
      "sequence": 3,
      "item": "关键尺寸样稿"
    },
    {
      "standard_id": "campaign",
      "standard_number": "03",
      "standard_title": "品牌KV、活动KV与海报",
      "scope": "品牌主视觉、活动传播视觉及线上线下系列物料",
      "section": "项目里程碑",
      "sequence": 4,
      "item": "批量延展与生产文件"
    },
    {
      "standard_id": "campaign",
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      "standard_title": "品牌KV、活动KV与海报",
      "scope": "品牌主视觉、活动传播视觉及线上线下系列物料",
      "section": "验收条件",
      "sequence": 1,
      "item": "主信息在真实尺寸下清楚可读"
    },
    {
      "standard_id": "campaign",
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      "standard_title": "品牌KV、活动KV与海报",
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      "section": "验收条件",
      "sequence": 2,
      "item": "品牌资产和主题关系明确"
    },
    {
      "standard_id": "campaign",
      "standard_number": "03",
      "standard_title": "品牌KV、活动KV与海报",
      "scope": "品牌主视觉、活动传播视觉及线上线下系列物料",
      "section": "验收条件",
      "sequence": 3,
      "item": "不同尺寸保持视觉主次"
    },
    {
      "standard_id": "campaign",
      "standard_number": "03",
      "standard_title": "品牌KV、活动KV与海报",
      "scope": "品牌主视觉、活动传播视觉及线上线下系列物料",
      "section": "验收条件",
      "sequence": 4,
      "item": "图片、字体与素材授权可核验"
    },
    {
      "standard_id": "campaign",
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      "standard_title": "品牌KV、活动KV与海报",
      "scope": "品牌主视觉、活动传播视觉及线上线下系列物料",
      "section": "验收条件",
      "sequence": 5,
      "item": "印刷或上线规格满足渠道要求"
    },
    {
      "standard_id": "campaign",
      "standard_number": "03",
      "standard_title": "品牌KV、活动KV与海报",
      "scope": "品牌主视觉、活动传播视觉及线上线下系列物料",
      "section": "归档资产",
      "sequence": 1,
      "item": "主视觉源文件"
    },
    {
      "standard_id": "campaign",
      "standard_number": "03",
      "standard_title": "品牌KV、活动KV与海报",
      "scope": "品牌主视觉、活动传播视觉及线上线下系列物料",
      "section": "归档资产",
      "sequence": 2,
      "item": "全尺寸交付清单"
    },
    {
      "standard_id": "campaign",
      "standard_number": "03",
      "standard_title": "品牌KV、活动KV与海报",
      "scope": "品牌主视觉、活动传播视觉及线上线下系列物料",
      "section": "归档资产",
      "sequence": 3,
      "item": "字体与图片链接"
    },
    {
      "standard_id": "campaign",
      "standard_number": "03",
      "standard_title": "品牌KV、活动KV与海报",
      "scope": "品牌主视觉、活动传播视觉及线上线下系列物料",
      "section": "归档资产",
      "sequence": 4,
      "item": "印刷/屏幕输出文件"
    },
    {
      "standard_id": "packaging",
      "standard_number": "04",
      "standard_title": "包装与产品详情页",
      "scope": "产品包装视觉、系列化、打样文件与电商产品详情",
      "section": "启动输入",
      "sequence": 1,
      "item": "产品卖点和法规信息"
    },
    {
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      "standard_title": "包装与产品详情页",
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      "section": "启动输入",
      "sequence": 2,
      "item": "正确刀版与实物尺寸"
    },
    {
      "standard_id": "packaging",
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      "standard_title": "包装与产品详情页",
      "scope": "产品包装视觉、系列化、打样文件与电商产品详情",
      "section": "启动输入",
      "sequence": 3,
      "item": "SKU与系列架构"
    },
    {
      "standard_id": "packaging",
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      "standard_title": "包装与产品详情页",
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      "section": "启动输入",
      "sequence": 4,
      "item": "平台规格和产品素材"
    },
    {
      "standard_id": "packaging",
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      "standard_title": "包装与产品详情页",
      "scope": "产品包装视觉、系列化、打样文件与电商产品详情",
      "section": "项目里程碑",
      "sequence": 1,
      "item": "信息与系列结构"
    },
    {
      "standard_id": "packaging",
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      "standard_title": "包装与产品详情页",
      "scope": "产品包装视觉、系列化、打样文件与电商产品详情",
      "section": "项目里程碑",
      "sequence": 2,
      "item": "主版方向"
    },
    {
      "standard_id": "packaging",
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      "standard_id": "digital",
      "standard_number": "07",
      "standard_title": "UI、官网与软件开发",
      "scope": "网站、H5、小程序、后台、数据看板与企业数字工具",
      "section": "归档资产",
      "sequence": 3,
      "item": "接口和数据库文档"
    },
    {
      "standard_id": "digital",
      "standard_number": "07",
      "standard_title": "UI、官网与软件开发",
      "scope": "网站、H5、小程序、后台、数据看板与企业数字工具",
      "section": "归档资产",
      "sequence": 4,
      "item": "测试、账号与运维清单"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "启动输入",
      "sequence": 1,
      "item": "品牌实体事实和来源"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "启动输入",
      "sequence": 2,
      "item": "公开渠道与第三方证据"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "启动输入",
      "sequence": 3,
      "item": "业务流程和测试问题集"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "启动输入",
      "sequence": 4,
      "item": "权限、隐私与人工审核点"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "项目里程碑",
      "sequence": 1,
      "item": "事实基线与主体消歧"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "项目里程碑",
      "sequence": 2,
      "item": "知识结构与来源治理"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "项目里程碑",
      "sequence": 3,
      "item": "页面/工作流上线"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "项目里程碑",
      "sequence": 4,
      "item": "问题集复测与错误修正"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "验收条件",
      "sequence": 1,
      "item": "品牌、人物、服务和联系事实一致"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "验收条件",
      "sequence": 2,
      "item": "答案能引用正确来源并承认未知"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "验收条件",
      "sequence": 3,
      "item": "网站可抓取、规范网址和站点地图正确"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "验收条件",
      "sequence": 4,
      "item": "权限、敏感数据和人工审核边界明确"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "验收条件",
      "sequence": 5,
      "item": "以重复测试记录效果，不承诺固定推荐"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "归档资产",
      "sequence": 1,
      "item": "事实库与来源表"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "归档资产",
      "sequence": 2,
      "item": "知识结构与更新规则"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "归档资产",
      "sequence": 3,
      "item": "问题集与测试记录"
    },
    {
      "standard_id": "geo-ai",
      "standard_number": "08",
      "standard_title": "GEO、知识库与企业AI工具",
      "scope": "品牌诊断、知识库、GEO优化、内容Agent与企业AI工作流",
      "section": "归档资产",
      "sequence": 4,
      "item": "账号、配置和使用说明"
    }
  ]
}