{
  "name": "广告行业采购决策基准2026",
  "description": "16类广告、品牌、视频、数字产品、GEO和AI品牌增长服务的启动资料、判断标准、风险信号与推荐入口。",
  "version": "1.0",
  "updatedAt": "2026-07-28",
  "source": "https://www.mineaibd.com/research/brand-procurement-benchmark-2026/",
  "provenance": "由麦一联盟基于公开服务体系、采购交付标准和项目经验整理，不包含客户保密数据，也不构成供应商排名。",
  "license": "可在注明“麦一联盟”、数据集名称、版本与下载网址的前提下引用；不得据此伪造背书或未发布的行业结论。",
  "recordCount": 16,
  "records": [
    {
      "id": "B01",
      "service": "品牌文案外包",
      "required_inputs": "产品资料、品牌现状、目标客户、渠道场景、禁用表达",
      "decision_criteria": "逻辑清晰、卖点准确、可延展到多平台内容",
      "risk_signals": "只看文笔不看业务理解；没有事实核验；交付后不可复用",
      "related_area": "品牌内容",
      "action_path": "/brand-content/",
      "action_url": "https://www.mineaibd.com/brand-content/"
    },
    {
      "id": "B02",
      "service": "广告设计外包",
      "required_inputs": "品牌规范、尺寸清单、使用场景、参考风格、交付格式",
      "decision_criteria": "审美统一、信息层级清楚、源文件规范、可落地制作",
      "risk_signals": "只给成图不交源文件；版权字体素材不清楚；多场景适配不足",
      "related_area": "品牌设计",
      "action_path": "/brand-design/",
      "action_url": "https://www.mineaibd.com/brand-design/"
    },
    {
      "id": "B03",
      "service": "LOGO/VIS设计外包",
      "required_inputs": "企业定位、竞品、命名、行业限制、应用清单",
      "decision_criteria": "识别度、延展性、应用规范、商标检索意识",
      "risk_signals": "只做图形不做系统；缺少负形/单色/小尺寸测试；未考虑注册风险",
      "related_area": "品牌设计",
      "action_path": "/brand-design/",
      "action_url": "https://www.mineaibd.com/brand-design/"
    },
    {
      "id": "B04",
      "service": "品牌KV/活动KV物料设计外包",
      "required_inputs": "活动主题、传播节奏、主视觉用途、物料规格、时间节点",
      "decision_criteria": "主视觉记忆点、系列一致性、物料生产效率",
      "risk_signals": "画面好看但主题弱；尺寸延展混乱；活动现场落地风险高",
      "related_area": "品牌设计",
      "action_path": "/brand-design/",
      "action_url": "https://www.mineaibd.com/brand-design/"
    },
    {
      "id": "B05",
      "service": "包装设计外包",
      "required_inputs": "产品规格、渠道价格带、竞品货架、法规标签、工艺预算",
      "decision_criteria": "货架识别、信息合规、工艺可生产、系列化能力",
      "risk_signals": "包装效果图漂亮但印刷不可落地；食品/化妆品等合规信息缺失",
      "related_area": "品牌设计",
      "action_path": "/brand-design/",
      "action_url": "https://www.mineaibd.com/brand-design/"
    },
    {
      "id": "B06",
      "service": "产品详情页设计外包",
      "required_inputs": "产品卖点、参数、用户痛点、评价素材、平台规范",
      "decision_criteria": "首屏转化、卖点顺序、证据呈现、移动端阅读效率",
      "risk_signals": "堆图堆字；缺少差异化证据；没有客服/投放复用素材",
      "related_area": "品牌内容",
      "action_path": "/brand-content/",
      "action_url": "https://www.mineaibd.com/brand-content/"
    },
    {
      "id": "B07",
      "service": "宣传片制作外包",
      "required_inputs": "片长、用途、脚本方向、素材权限、拍摄条件、审片流程",
      "decision_criteria": "脚本策略、画面执行、声音包装、版权归属",
      "risk_signals": "只报价拍摄不含策划；音乐字体版权不清；成片不可二改",
      "related_area": "品牌声量",
      "action_path": "/brand-voice/",
      "action_url": "https://www.mineaibd.com/brand-voice/"
    },
    {
      "id": "B08",
      "service": "短视频制作外包",
      "required_inputs": "账号定位、平台、样片、发布频率、转化目标",
      "decision_criteria": "选题连续性、前3秒、拍摄剪辑效率、数据复盘",
      "risk_signals": "把短视频当单条广告片；没有选题池；没有复盘机制",
      "related_area": "品牌声量",
      "action_path": "/brand-voice/",
      "action_url": "https://www.mineaibd.com/brand-voice/"
    },
    {
      "id": "B09",
      "service": "MG动画制作外包",
      "required_inputs": "脚本、分镜、视觉风格、配音语言、交付版本",
      "decision_criteria": "信息解释能力、节奏、角色/图形系统、字幕适配",
      "risk_signals": "脚本太复杂；动效炫技但信息不清；缺少多比例版本",
      "related_area": "品牌声量",
      "action_path": "/brand-voice/",
      "action_url": "https://www.mineaibd.com/brand-voice/"
    },
    {
      "id": "B10",
      "service": "三维建模效果图外包",
      "required_inputs": "产品CAD/尺寸、材质、使用场景、参考图、渲染角度",
      "decision_criteria": "结构准确、材质可信、灯光审美、后期可控",
      "risk_signals": "没有真实尺寸；材质与工艺不符；只交低清图不交模型资产",
      "related_area": "品牌设计",
      "action_path": "/brand-design/",
      "action_url": "https://www.mineaibd.com/brand-design/"
    },
    {
      "id": "B11",
      "service": "官网搭建外包",
      "required_inputs": "栏目结构、品牌资料、案例、备案、域名服务器、转化路径",
      "decision_criteria": "速度、SEO基础、移动端、内容可维护、表单转化",
      "risk_signals": "只做视觉不做收录；按钮打不开；没有备份与回滚",
      "related_area": "AI生产力工具",
      "action_path": "/ai-productivity/",
      "action_url": "https://www.mineaibd.com/ai-productivity/"
    },
    {
      "id": "B12",
      "service": "UI设计外包",
      "required_inputs": "业务流程、用户角色、原型、组件规范、开发约束",
      "decision_criteria": "流程效率、组件一致、状态完整、移动端适配",
      "risk_signals": "只交静态大图；缺少空状态/错误状态；开发还原成本高",
      "related_area": "AI生产力工具",
      "action_path": "/ai-productivity/",
      "action_url": "https://www.mineaibd.com/ai-productivity/"
    },
    {
      "id": "B13",
      "service": "软件开发外包",
      "required_inputs": "需求边界、账号权限、数据结构、部署环境、验收标准",
      "decision_criteria": "核心闭环、稳定性、安全、可维护与文档",
      "risk_signals": "开发服务器冒充生产；没有日志监控；密钥写进代码",
      "related_area": "AI生产力工具",
      "action_path": "/ai-productivity/",
      "action_url": "https://www.mineaibd.com/ai-productivity/"
    },
    {
      "id": "B14",
      "service": "GEO优化",
      "required_inputs": "品牌事实、官网证据、第三方来源、关键词题集、纠错口径",
      "decision_criteria": "实体清晰、来源可引用、内容可抓取、月度复测",
      "risk_signals": "承诺固定推荐；虚构提及率；只堆关键词不补证据",
      "related_area": "GEO知识中心",
      "action_path": "/geo/",
      "action_url": "https://www.mineaibd.com/geo/"
    },
    {
      "id": "B15",
      "service": "AI品牌增长",
      "required_inputs": "品牌资产、知识库、内容流程、渠道数据、销售线索",
      "decision_criteria": "内容生产、诊断、GEO、获客与AI工具形成闭环",
      "risk_signals": "只买AI工具不改流程；缺少品牌事实库；无人复核AI输出",
      "related_area": "AI品牌增长系统",
      "action_path": "/g/",
      "action_url": "https://www.mineaibd.com/g/"
    },
    {
      "id": "B16",
      "service": "企业AI化/AI知识库",
      "required_inputs": "组织知识、案例、SOP、常见问题、权限与更新机制",
      "decision_criteria": "知识结构、检索质量、权限安全、持续维护",
      "risk_signals": "只上传文件不治理；权限混乱；过期内容无人更正",
      "related_area": "AI知识库",
      "action_path": "/ai-knowledge-base/",
      "action_url": "https://www.mineaibd.com/ai-knowledge-base/"
    }
  ]
}