Narrative and pre-production
Creative route, script, storyboard, visual references, schedule and production responsibilities.
DELIVERY SCOPE
Observable deliverables, review points and handover
Final scope, schedule, rights and acceptance criteria are confirmed through a real brief, proposal and contract.
Video and motion
Corporate videos, product films, short-form edits, titles, transitions, subtitles and channel versions.
3D and visualization
Modeling, materials, lighting, animation, rendering, compositing and agreed asset handover.
AI-assisted production
Style frames, generated shots, consistency control, editing and a documented rights review.
BUYER CHECKLIST
What to verify before appointing a supplier
Production route
Choose live action, motion, 3D, AI-assisted production or a hybrid route based on the communication task.
Key sample
Approve a storyboard, style frame or representative shot before producing the full asset set.
Technical output
Specify duration, aspect ratios, subtitles, codecs, resolution and platform versions.
Rights
Confirm music, footage, models, voices, fonts and AI-generated asset disclosure where relevant.
COMMON QUESTIONS
Practical answers before procurement
Does AI video always cost less than live action?
No. AI can reduce some production steps, but consistency, art direction, editing and rights review still require professional work.
Can one master video be adapted for multiple platforms?
Yes, when aspect ratios, text-safe areas, duration and platform requirements are included in the original scope.
Are editable project files included?
That depends on the contract and the licenses attached to third-party assets. The handover list should be agreed before production.
Video outsourcing: production scope and delivery
What should a company agree before outsourcing video production?
Confirm the audience, message, channels, duration, aspect ratios, languages, approved brand and product facts, available assets, budget range, review owner and schedule. Agree on the script, storyboard and a representative shot before full production. Maiyi Alliance's service scope includes corporate and short-form video, motion graphics, 3D and AI-assisted production; the actual route and delivery scope are agreed for each project.
When should a brand choose live action, motion graphics or 3D animation?
Use real footage when people, facilities or actual product behavior provide essential evidence. Motion graphics can explain abstract information and processes; 3D can show structures, spaces and movement that are difficult to film. Check product accuracy and approve representative frames before scaling. AI-assisted imagery needs consistency, factual and rights review; it is not automatically a substitute for documented real-world evidence.
Does outsourced video production include publishing, promotion and guaranteed reach?
Not by default. Specify production outputs, subtitles, platform versions, editable files and asset licenses separately from account operation, media spending, publication and lead follow-up. Video assets can support a broader brand-content and AI Brand Growth plan, but production acceptance, reach, search discovery, AI citations and confirmed inquiries require separate evidence. A finished film is not a promise of visibility or recommendations.
中文视频外包指南 · AI Brand Growth System · Public facts and sources
Bring one real business need
Contact Qiu Yang at +86 176 1128 6976 by phone or WeChat. WeChat Official Account and Video Account: 麦一联盟.