Strategy and creative direction
Audience, message hierarchy, campaign theme, creative concept and content architecture.
DELIVERY SCOPE
Maiyi Alliance can support a defined asset, a campaign package or an ongoing content workload. We do not force every project into a full-service retainer: the delivery model follows the actual brief, timeline and internal team boundary.
CAPABILITIES
Final scope depends on the project brief and contract.
Audience, message hierarchy, campaign theme, creative concept and content architecture.
Brand stories, product messaging, scripts, media materials, social posts and founder content.
Identity, key visuals, posters, packaging, decks, brochures, ecommerce and event applications.
Corporate and product videos, short-form edits, AI-assisted content, motion graphics, animation and renders.
Brand websites, campaign pages, UI, data visualization and practical internal tools.
Brand fact bases, content workflows, GEO readiness, public evidence and retrieval-friendly knowledge assets.
BUYER CHECKLIST
What decision or behavior should the work support, and who needs to understand or act?
Where will the work appear, in what formats, quantities, languages and technical specifications?
Which milestones are fixed, who consolidates feedback and who gives final approval?
Source files, fonts, stock assets, model licenses, usage territories and archive requirements.
We will first clarify scope, feasibility, production route and the information still required.