Logo / VIS / Brand Identity
Logos, colors, typography and graphic language form a flexible set of brand assets.
CREATIVE DESIGN
Creative design that strengthens your brand's visual edge
End-to-end creative design outsourcing for your brand's visual needs
Packaging / Product Pages / Product Imagery
E-commerce and product visuals that consider both brand character and conversion needs.
Brochures / Flyers / Event Materials
Coordinated sets of materials for offline applications and events.
Corporate Films / Short Videos / Post-production Animation
Moving images enhance brand expression and communication.
SELECTED DESIGN WORK
Real projects, beyond visual mockups
From key visuals, packaging and characters to digital interfaces, we translate strategy into brand assets that can be implemented, extended and handed over.
CHOW TAI FOOK · EVENT KV
Chow Tai Fook Super Power Carnival
AUDI FAW NEV · EVENT VISUAL
Audi FAW NEV Recruitment Fair Visuals
MENGNIU · CAMPAIGN
Unlocking New Possibilities in Everyday Life
IP DESIGN · 3D
3D Panda Character Collection
CULTURAL CREATIVE · SYSTEM
Maoshan Cultural Product Collection
UI · DATA VISUALIZATION
Enterprise Data Visualization Interface
The work on this page is drawn from MAIYI ALLIANCE's actual project archive. Brands, trademarks and project materials belong to their respective rights holders and are shown solely to illustrate past creative service capabilities.
Brand IdentityLogos, visual identity, wayfinding and brand guidelines
Marketing VisualsKey visuals, posters, event and communication materials
Product ExperiencePackaging, product pages, imagery and modeling
Digital InterfacesWebsites, mini programs, mobile web experiences and data visualization
Selecting and Evaluating Brand Design Services
What is brand design, and what deliverables does a business need?
Brand design turns positioning, target audiences and usage contexts into a recognizable, adaptable visual system, rather than a single image. MAIYI ALLIANCE's current services cover logos, VI/VIS, key visuals, packaging, brochures, presentations and digital interfaces. Each project should specify the items to be produced, application channels, file formats, review process and handover scope.
How do logo design, VI/VIS design and brand design differ?
A logo is an identifying mark. VI/VIS organizes the logo, colors, typography, layouts and application rules into a visual identity system. Brand design also puts these rules into practice across products, communications and digital touchpoints. Businesses with an existing logo can first check application consistency; not every packaging, event or website update requires a new logo.
How should you select a brand design company and compare its cases and evidence?
First check whether the cases are relevant to your industry, audience and delivery context. Then verify the provider's actual role, the original problem, design process, implementation and handover materials. Distinguish direct commissions, collaborative participation and illustrative work: displaying a brand logo does not prove independent responsibility for an entire project. Compare quotes against the same scope, revision rounds, asset licenses and source-file requirements.
How does a brand refresh or new brand design project usually proceed?
Start by organizing brand information, target audiences, competitive references and current problems, then agree on the direction and deliverables. Develop the core visuals and validate representative applications, consolidate feedback, extend the work to the agreed materials, and finish with guidelines and asset handover. Existing logos, product information, application dimensions and a designated reviewer help reduce rework. Scheduling depends on the actual scope and readiness of the source materials.
What determines the cost of brand design?
Cost depends on the research and strategy scope, depth of the visual system, number of applications, production complexity, revision rounds, turnaround requirements, asset licensing and source-file requirements. A single logo, a complete VI/VIS system and ongoing design capacity are different deliverables. Compare proposals using the same checklist, then agree on pricing, scope changes and payment terms. An unverified low flat price is not a substitute for assessing actual needs.
How can you assess improved brand quality beyond looking at mockups?
Use the same contexts before and after the redesign to assess logo recognition at small sizes, consistency of typography and colors, information hierarchy, legibility on real screens or printed proofs, and consistency across packaging, the website and promotional materials. At handover, check editable source files, font and image licenses, export specifications, application guidelines and version records. Evaluate visual quality, user feedback and business outcomes separately; aesthetic preferences cannot directly be converted into sales gains.
Can brand design quickly increase brand visibility across the web?
A consistent identity, better content presentation and reusable templates can help a brand begin communicating sooner. However, completing design work does not mean a brand has been found in search or recommended by AI. For ongoing visibility, connect design assets with the brand knowledge base, website, content matrix and search discovery work in MAIYI ALLIANCE's AI Brand Growth System. Track publication, crawling, indexing, AI mentions and business-confirmed inquiries separately. Timing depends on content, channels, competition and platform processing; no fixed deadline or guaranteed growth is promised.
What should domestic and international brand teams prepare before working together on design?
Prepare the target market and audience, working language, existing brand assets, problems to address, usage channels, deliverables, preferred timeline and budget range. Cross-regional collaboration also requires agreement on time zones, reviewers, asset rights, delivery languages and target-market requirements. Confirm a feasible scope from the actual brief before starting. English service information supports communication but does not establish verified delivery capability in every country or language.
Design Vendor Evaluation Tool · Logo Delivery Checklist · VI/VIS Application Guidelines · AI Brand Growth System · English service information
Why Choose MAIYI ALLIANCE for Brand Design
01
Eight years of brand design experience, with 300+ leading-brand cases
02
Design processes and delivery quality shaped by an upstream content supplier to the advertising industry
03
Design connected to brand strategy and content systems, rather than visuals that look good but serve no purpose
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Service values: sincerity, reliability, courage and continual improvement
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