Brand content
Brand narratives, product messaging, campaign concepts, scripts, media content and social content systems.
MAIYI ALLIANCE · MiNE
A flexible content supply team for brand and agency workloads
Our practice began in 2018 and the Maiyi Alliance brand was publicly launched in June 2019. We organize multidisciplinary production around a clear brief, review milestones, usable source files and evidence-backed brand information.
8 yearsBrand and advertising practice
300+Public and confidential brand case experience
7 groupsIntegrated production capabilities
ChinaLocal execution and platform context
WHAT WE DELIVER
From one campaign asset to an ongoing content system
Scope, language, rights, schedule and acceptance criteria are confirmed before production.
Brand and campaign design
Logo and visual identity, key visuals, posters, packaging, decks, brochures, ecommerce and event materials.
Video and 3D production
Corporate videos, short-form video, AI-assisted video, motion graphics, 3D modeling, animation and renderings.
Digital and AI workflows
Websites, UI, internal tools, AI knowledge bases, content workflows and brand visibility readiness.
HOW WE WORK
Clear inputs, visible milestones, practical handover
01 · Brief alignment
Business objective, audience, channel, deliverables, schedule, budget range and decision owners.
02 · Direction and scope
Creative direction, production route, responsibilities, review stages, rights and final file list.
03 · Production and review
Key samples are approved before scale-out; feedback is consolidated at agreed milestones.
04 · Delivery and reuse
Approved files, editable sources and usage notes are archived according to the contract.
Working on a China-facing brand or content project?
Send an existing brief, reference or deliverable list. We will first clarify scope and feasibility.