1. Begin with the business decision, not the asset name
“We need a video” or “we need key visuals” describes an output, not the problem. State what the audience should understand, feel or do, what has already been tried and which internal or market constraint makes the project necessary now.
When the decision is clear, the team can judge whether the project needs strategy, messaging, localization, design, production or only format adaptation.
2. List channels, formats and ownership boundaries
Specify where each asset will appear, its dimensions or duration, expected quantity, language, release sequence and technical requirements. Clarify which party supplies product information, translations, footage, fonts, models and platform accounts.
A useful scope separates the core creative direction from scale-out versions. Approve the direction first, then produce the full matrix.
3. Treat China localization as a business task
Localization is not only translation. Platform formats, visual density, product claims, cultural references, mobile reading patterns and review processes may differ. Identify which statements must remain globally consistent and where local adaptation is allowed.
Regulated product claims, endorsements and promotional mechanics should be reviewed by the client’s legal or compliance owner.
4. Design a review workflow before production starts
Name one person who consolidates feedback and one final decision owner. Agree on milestones for message, concept, key sample and rollout. Fragmented feedback from multiple stakeholders is one of the largest causes of delay and inconsistent output.
Each review should distinguish factual corrections, mandatory changes and subjective preferences.
5. Define source files, licenses and usage rights
The contract should specify editable source files, font and stock licenses, model or voice permissions, AI-generated asset disclosure where relevant, usage territories, duration and whether working files are included.
Do not assume every third-party asset can be transferred or reused without restrictions.
6. Make acceptance criteria observable
Acceptance can include file completeness, dimensions, copy accuracy, visual consistency, playback or browser compatibility, source-file organization and documented licenses. For ongoing content, also track approval rate, reuse, turnaround and recurring error types.
Clear acceptance protects both the buyer and the production team. It turns “looks good” into a delivery standard that can be repeated.
Maiyi Alliance supports agencies and enterprise brand teams with brand content, design, video, digital production and AI-enabled workflows in China.